![]() Now that we’ve covered the basics, here’s our definitive guide to launching on Product Hunt: How to launch on Product Hunt Preparationīefore we get into it, a note on preparation time: start earlier than you think you need to… trust us. There’s even a checkbox option at launch to allow your company to be visible to PH’s network of investors - you’re going to want to toggle that box on □. The true value of launching on PH is validating your product’s value and testing out your messaging with a tech-obsessed audience.Īdditionally, Product Hunt was acquired back in 2016 by AngelList, making it an excellent place to launch publicly if you’re interested in acquiring venture capital for your startup. At the end of the day, not making it to the top of the leaderboard won’t derail your company, and the knowledge you’ll gain and refinements you’ll make to your product & messaging will be more than worth the effort regardless of your ranking. If any of these sound like you, then go for it. We knew we needed to better align our messaging with our core value proposition, and we needed a low-cost channel to test its effectiveness.We wanted more feedback on our product so we could keep improving it.After spending more than a year building our product, we had a few existing users who saw real value from the product, and were developing our GTM motion.Our product was at a place where we felt confident in our market fit and time to value. Here’s why we decided to launch on Product Hunt: So, regardless of what type of tech product you’ve created, why exactly should you put yourself through the stress and effort of launching on Product Hunt? Regardless of your end ranking though, PH can be a worthwhile place to launch for numerous reasons. It’s certainly still worth launching a B2B product on PH, but you’ll have to work harder (and get luckier) to make it into the top 3, and you’ll have to set more moderate acquisition goals to avoid disappointment. However, in our experience as a B2B company, PH is much more favorable for B2C businesses given the individual early adopter nature of their user base. Product Hunt is widely regarded as the place to launch for tech products of all different shapes and sizes. ![]() Rather, launching on PH is just one piece of the puzzle. The Robinhoods, Gimlet Medias, & Figmas of the world may have launched and found success on Product Hunt, but that doesn’t mean that their launch was the reason for their success. ![]() It’s important going into your Product Hunt launch to ask yourself why exactly you’re launching in the first place… it’s easy to get carried away thinking about the juggernauts who were once in your shoes.
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